Friday, 15 July 2011

Serge Lutens for Shiseido

Always loved looking at the advertising campaigns for Shiseido back in the 80's by Serge Lutens and thinking how beautiful the models looked. Innovative and inspiring for many!

Shiseido hired Lutens in 1980 to develop their product image. Throughout the 1980s he shot various advertising campaigns and films and designed makeup and packaging. These works won him two 'Lions d’Or' at the International Advertising Film Festival. In 1982, Shiseido commissioned Lutens to create a fragrance called "Nombre Noir".